Curlimals and more: World of toys a launchpad for Telford firm's global success

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Curlimals and more: World of toys a launchpad for Telford firm's global success
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Are Curlimals on your little ones' Christmas lists? Here's where they were 'born'.

Kathy Lesser with the Curlimals, which are proving a massive hit and are gaining great interest across the globe

If I could see a big piano on the floor anywhere, I’m sure I’d be heading straight to it, recreating that famous scene from the film Big, with the late Robert Loggia and Tom Hanks. With great enthusiasm, they created Golden Bear Products Ltd which rapidly became a leading manufacturer of soft toys and the company has gone from strength to strength ever since.Indeed, this year has been right up there with the most special with the company revealing its award-winning interactive soft toy range Curlimals is now becoming a huge success globally. They are being launched in more than 25 countries and across all continents next year following phenomenal success in the UK.

“We have started focusing more on developing toys ourselves. It’s great that licensed TV shows can drive demand but it’s a bit out of your control as those programmes need to get on the right channels and in the right markets. “We turned it into this brand, these characters, who all have these personalities and stories. They are about friendship. We have taken an invention and turned it into a brand that has lots of ethos around it.

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