The network owned by Nexstar Media Group will carry coverage of 14 LIV tournaments starting this spring.
without a TV deal, despite having major stars such as Phil Michelson, Sergio Garcia and Dustin Johnson as participants. Its events were streamed live on Facebook and the sports streaming service DAZN.
All LIV Golf events will be available to TV viewers throughout the U.S. for free, as the CW is an over-the-air broadcast network, in addition to being available on cable and satellite systems. The political radioactivity surrounding LIV Golf probably enabled the CW to make an opportunistic deal. The network is not paying an upfront fee, according to people familiar with the negotiations who were not authorized to comment. Instead, it will sell commercial time for the events and share the revenue with LIV Golf.The network’s new owner will install former Sony executive Dennis Miller to replace Mark Pedowitz.
The network will carry live coverage of 14 LIV Golf events on Saturdays and Sundays starting Feb. 24 at Mayakoba Resort’s El Camaleón course in Mexico. Friday rounds will be streamed on the CW app. LIV Golf will handle production of the events and provide its own on-air talent, including well-known former CBS golf analyst
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