Dallas streetwear brand True Brvnd is gaining popularity and attention from famous athletes for its upside down take on city pride.s
You may have seen the hats that feature the word “Dallas" spelled upside down. It has become the streetwear company, True Brvnd’s staple item. The creator, Sang Truong, said the inspiration came from the current events of April 2020.
He flipped it upside down, put it on top of a hat and the rest is history. He made about 30 hats original and almost instantly sold out.“I think it comes back to the name,” Truong said. “We as a community, as a whole, started something we can all stand behind. I felt for a long time that we didn't have something that we can embrace, you know. Like, this is ours. You see a lot of New York hats, a lot of LA hats but you didn’t see a true staple Dallas cap itself.
Prescott is often pictured wearing True Brvnd hats at practices, press conferences and on social media. Prescott loved the brand so much that he has been working with Truong's team on a special collection. The collection will pay homage to Dallas as well as bring awareness to mental health. “This past year we teamed up with the Dallas Mavericks, Dallas Cowboys,” Truong said. “We recently just announced our partnership with the Dallas Stars.”
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