Dame Mary Quant, responsible for liberating women’s fashion in the ‘50s and ‘60s with her short hemlines and bold patterns, died Thursday at age 93.
, one of the leading lights of the British fashion scene in the 1960’s, having her hair cut by another fashion icon, hairdresser Vidal Sassoon, 10th November 1964. Two years later, she opened Bazaar, a boutique on Kings Road. True to its name, the store sold a melange of items, from Quant’s own designs to artwork and jewelry made by her friends from university.
Not only did the designer embrace mass manufacturing and easy-care synthetic fabrics such as PVC, Crimplene, acrylic wool and acetate, she thought far beyond clothing, developing a license-heavy lifestyle brand that came complete with lingerie, tights, footwear, accessories, costume jewelry, color cosmetics, interior designs and a Daisy toy doll range meant to rival Barbie.
Quant’s heels were low and her bras and underpants lightweight and supportive, thanks to Lycra. She dressed customers in colored, textured tights — no garter belts there — and relegated painfully constricting girdles to history. “She has been sidelined because she’s not a couture designer,” Stephanie Wood told WWD in 2019, who cocurated the V&A show with Jenny Lister.
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