Daniel Craig Busts a Move in Taika Waititi-Directed, Rita Ora-Soundtracked Belvedere Vodka Campaign

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Daniel Craig Busts a Move in Taika Waititi-Directed, Rita Ora-Soundtracked Belvedere Vodka Campaign
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The former James Bond shows off his dancing skills in the new spot choreographed by JaQuel Knight, who has worked with Beyoncé, Kelly Rowland and Chris Brown.

After a very 007-opening that features a dapper Craig peering out from the iconic Pont Neuf bridge in Paris, Craig offers up a sly smirk before ducking into a waiting car while throngs of fans and photographers crowd the scene. Craig then slides out the other side of the car in an all-black ensemble as he struts down the street and into the lobby of the city’s Cheval Blanc Paris hotel.

Craig then busts a move through the lobby and onto the rooftop before eventually making his way into his room where he reaches inside a Belvedere-stocked bar, all the while showing off his dancing skills. “Cut!” yells directorThe spot’s creative team also includes choreographer JaQuel Knight, styling by Christine Centenera, photography by Juergen Teller and a soundtrack by Waititi’s new wife,

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