Designer Dao-Yi Chow is behind Tom Brady's new performance and lifestyle brand. Here's what to expect:
, and is an avid runner in his personal life. Football was never among his top three sports—which makes sense, as New York football teams play in New Jersey. So when Andrew Rosen, whom Chow calls a mentor, and Jens Grede, approached him about a new performance and lifestyle brand they were starting, called Brady, he thought, “Brady? That’s such an interesting name for a brand.”
“A couple of weeks into discussing it with them I asked, ‘Brady, you don’t mean like Tom Brady?’” Chow recalls with a laugh. “They were like, yeah, we thought you knew!” And so the Brady brand was born. Chow approached the legacy of one of the winningest quarterbacks in the NFL—and one of the most successful athletes in any sport—from a standpoint squarely rooted outside of fandom. “There’s New England Brady, Tampa Brady, but the brand is really beyond that,” Chow says. “We wanted to create a system of clothing that blends performance and lifestyle, inspired most by his approach to the game.
Chow has worked closely with the quarterback throughout the process and is most excited about the performance apparel and the potential to innovate in that arena. With Brady’s backing, he’s been able to execute design elements for the first time in his career, like a single-molded sports knit constructed in one piece, not cut and sewn together. A vented anorak jacket takes another of Chow’s obsessions to the next level.
Comparisons are already being drawn between Brady and Jordan, the Nike sub-brand created to bolster the mythology and style of Michael Jordan. To many, Jordan is the GOAT—greatest of all time—but to a new generation of NFL fans, well, you can’t beat Brady.
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