The crypto project hoping to turn around Blockbuster’s fate has onboarded someone who is no stranger to the company.
Entrepreneur and fitness club owner Michelle Berrard has joined the core team of BlockbusterDAO, an ambitious crypto project that’s looking to buy the ailing movie rental company in the hope of reviving it.
Only Berrard has a much closer relationship with Blockbuster than most. Her late father, Steven Berrard, helped build and run the company between 1987 and 1996. He started as COO before becoming CEO in 1994, per“The BlockbusterDAO project is so exciting because movies, independent films, live in the hearts of everyone. It’s personal, heartfelt, nostalgic, and a legacy for me!” she wrote in her announcement message, shared with the project’s Discord channel.
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