The Anchorage Capital-owned department store has signed up US advertising firm Criteo to help it boost revenue and profitability.
Six months after launching its retail media business, upmarket department store David Jones is attracting new advertising customers such as Jaguar Land Rover, Destination Canada and Regent Cruises as it aims to boost revenue by at least $35 million per year.– has penned a new partnership with Nasdaq-listed tech platform Criteo to power the online component of its newest division with a goal of diversifying its revenue streams and boosting its profitability.
But David Jones has 55 million visitors annually to its physical stores and 110 million visitors online every year, creating a large opportunity pool for its retail media division.
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