This fall, David Webb will mount an exhibit dedicated to the jeweler's whimsical approach to animal figures.
David Webb has staged two exhibits with outside partners in the past, both in 2014 at the Norton Museum of Art in West Palm Beach, Florida, and in 2018 at the Doris Duke House in Newport, Rhode Island.
Jewelers around the globe have begun ramping up their staging of archival exhibitions to further strengthen links with clients. Bulgari has set up an exhibition space within its New York City flagship and it’s understood that Tiffany & Co. will build out a similar kind of space as part of its Fifth Avenue flagship renovation.
Even smaller jewelers, like Seaman Schepps, are also now showing off archival pieces to shoppers. Schepps included an exhibition space as part of its new Madison Avenue store, which opened earlier this summer. According to Higgs, this is a starting point for a potentially larger strategy around archival highlights. “I think over the next however many years we now have multiple options of themes to explore. It’s a great way for brands to mine their heritage and to tell their stories on their own terms. We definitely want to continue [with this]. I think people like immersion into brand history and legacy, it allows a deeper level of connection,” he said.
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