Procter & Gamble says its old-fashioned liquid detergent just isn't cut out for the job anymore, so it invented a new Dawn dish spray designed for how people are washing their dishes today.
Procter & Gamble says its old-fashioned liquid detergent, which debuted in 1972, just isn't cut out for the job anymore, so it invented a new Dawn dish spray designed for how people are washing their dishes today. More consumers are washing one or two dishes during"cooking downtime," instead of letting them pile up and doing one big wash once they're all done, according to P&G. The company says the old Dawn wasn't intended to be used that way.
Now it's expanding the business"Their two biggest frustrations with the dish-washing process are the soaking and the scrubbing," said Brashear, the home care senior scientist at P&G.So P&G went to work. It says it the new formula breaks down burnt and baked-on-food without having to use water or soaking the dishes. The company claims it works five times faster than traditional dish soap.
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