Australian photographer and director Lachlan Bailey follows Ms. Nyong'o from the discovery of a rough diamond to its magical transformation into finished jewelry.
Wearing De Beers’ Enchanted Lotus collection, Ms. Nyong’o embodies “the power that only a De Beers natural diamond creation holds: turning the ordinary into the extraordinary, a moment into forever and herself into a magnetic woman with limitless potential,” per De Beers.Part-owned by the citizens of Botswana, Namibia and South Africa, De Beers seeks to position itself differently about what value is and how it is created.
Via its Building Forever approach, De Beers will work with Ms. Nyong’o to engage 10,000 girls in STEM, support 10,000 women entrepreneurs and invest at least $10 million across southern Africa to achieve its publicly stated goals by 2030. The De Beers Where It Begins campaign runs worldwide with integrated media activations Nov. 3 across multiple touch points.
“My partnership with De Beers allows me to extend my advocacy for women and girls around the world,” Ms. Nyong’o said in a statement.