2021 marks a beginning for Yasso to ultimately dominate the frozen snacking category with its recently launched Jüve Pops, an incubation brand that pivots as a first in bringing rejuvenating refreshment to the frozen snacking aisle.
“Functional beverages are on fire right now with consumers seeking products that serve multiple purposes and provide health and wellness benefits. Much like the migration of [what] we are seeing in value-added functional benefits across the beverage space, we see a huge opportunity to do the same in the popsicle category,” Yasso’s CEO Craig Shiesley said.
“We’re already seeing strong success indicators with velocities increasing on shelf with strong sequential growth of over 30% month-on-month with the goal of achieving item sales velocity in the top half, or approximately the top 100 items before we launch nationally,” he said. “This [Ambient] format is shipped at room temperature,” he explained, “and then frozen at your home, providing an incredibly reliable e-commerce experience, free from the product quality concerns that may be encountered while shipping other frozen novelty platforms.