Four months after the incident at the Oscars that broke the internet, Will Smith apologises to Chris Rock in a YouTube video titled It's Been A Minute.
Will Smith has apologised to Chris Rock for slapping him during the Oscar telecast, saying his behaviour was "unacceptable" and that he had reached out to the comedian to discuss the incident but was told Rock wasn't ready.
In the video, Smith spoke directly to a camera, answering pre-selected questions about his behaviour at the March 27 Academy Awards,Loading Smith also apologised to Rock's family and especially his mother, Rosalie, who was horrified to see her son hurt.Smith also apologised to Tony Rock, Chris' younger brother.Will Smith cries as he accepts the Oscar for best actor.
Neither the apology or timing impressed crisis and PR expert Eric Schiffer, who called it "bizarre, strange and grossly over-rehearsed". "It came across like he was doing a confessional in some closed room in a foreign country in order to escape the regime," said Mr Schiffer, chairman and CEO of Patriarch Equity and chairman of Reputation Management Consultants.
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