Vetements head designer Demna Gvasalia has announced that he is stepping down from his position at the cult streetwear label
What do you do when the brand you founded just five years ago has reached iconic status worldwide? You leave it behind.
"So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand, and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own." Founded as an anonymous collective in 2014, Vetements rose to fame for disrupting the industry with a highly unorthodox, satirical and purposely shocking approach to fashion -- of which Gvasalia was main orchestrator.ALAIN JOCARD/AFP/AFP/Getty Images
It made headlines for poking fun at consumerism and capitalism, and was embraced by celebrities like Kanye West, Gigi Hadid and Celine Dion.
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