Multi-millionaire Triangl Swimwear co-founder Erin Deering is putting her hand up at the City of Melbourne council election. The first thing people say to her when they hear is, ‘Why would you do that?’
Bikini entrepreneur and multi-millionaire Erin Deering is running for deputy lord mayor of Melbourne. The first thing people say to her when they hear is, ‘why would you do that’?Deering said she understood there may be some bewilderment as to why she wanted to trade her glamorous life for Town Hall.
She and Ellis were in 2015 catapulted onto the BRW Young Rich List with an estimated combined worth of $36 million. They lived in Monaco, sailed on super yachts and flew by private jet – until their separation saw Deering leave Triangl in 2016 and return to Melbourne.The mother of four is preparing to launch a new fashion brand, Deering World, in September.“I have a lot on. But I’ve decided I want to do this,” she said of the coming election.
“I had to reconcile that one with myself first, because I didn’t want to seem like this out-of-touch, top-of-the-town lady going, ‘I don’t know anything’,” she said.“I felt the pinch, I had to decide between putting food on the table, which was canned soup, or putting money into the business.” Deering has never been a member of a political party and hasn’t been to a City of Melbourne council meeting.“It looks like a long elaborate process. It’s definitely a different pace, but I do welcome that.
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