Australian Fashion Week starts today with a ripple rather than a splash, with only one brand focused on swimsuits committing to a solo show on the official schedule.
Luxury brand Bondi Born will be the only group showcasing swimsuits at this year’s Australian Fashion Week.Rather than focus on the runway, Rip Curl says it is strengthening its relationships with female surfers and influencers.Australian Fashion Week starts on Monday with a ripple rather than a splash, with only one brand focused on swimsuits committing to a solo show on the official schedule.
“If you only dabble in swimwear, you don’t become an expert and evolve your product. For us, swimwear has maintained its strength, and we are experts in it.” “We market through all the socials, digital marketing, influencers and Rip Curl athletes,” says Grace Gorman, head of women’s apparel for Rip Curl. Owned by New Zealand’s KMD Brands, Rip Curl in March“With travel picking up again, there is always a need for a new bikini,” Gorman says. “We used to show at Miami Fashion Week every year, but we haven’t for the past few years. We are yet to participate in Australian Fashion Week.
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