For many people, money is tight. Yet retail forecasters are predicting a return to pre-pandemic holiday shopping norms.
Amid a cost-of-living crisis, many families are struggling with spiking prices due to inflation, rising housing costs and, in the US, the re-start of student-loan payments. With less discretionary income,. Now, the holiday shopping season is approaching amid the financial squeeze – yet instead of keeping spending tight, experts are predicting consumers will still lay out cash.
The holiday shopping window is shortening, too. While the season once got into full swing in October, this year shoppers are saving a big chunk of their budget for the last two weeks in November, according to the Deloitte survey."We expect much more activity on Black Friday and Cyber Monday than last year," says Rogers."People are just more price sensitive, and they're waiting for those promotions.
In other words, says Rogers, there's a major shopping boom coming,"and retailers need to be ready for that"., senior vice president of job-search firm Challenger Gray & Christmas, Inc."A lot of retail companies basically turn a profit only in the fourth quarter, and that's the time when they can make all their money."
"Traditionally, seasonal holiday jobs have been positions like cashiers, salespeople on the floor, or retail employees in physical locations," he says."Now, more and more of the seasonal work comes in the form of jobs that support e-commerce. Back-office jobs, order fulfilment, warehouse jobs and the delivery jobs that bring those boxes to people's houses. There's a really, really high demand for those workers.
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