Woolworths has come put on top in a survey of Australia’s most trusted brands.
Once one of Australia’s most trusted brands, a new survey has kicked Qantas to the kerb – but Woolworths is flying high., mired in controversy, won’t be happy after it lost its crown as most trusted travel brand to bitter rival Virgin Australia.
The Trusted Brand Awards are now in their second year with Woolworths also taking out the top gong in 2022.are a demonstration to other businesses about the value derived from building trust and enhancing a company’s standing in the wider community,” said Roy Morgan CEO Michele Levine. But its place has been taken by Virgin Australia, which is extraordinary considering the airline went bust during the pandemic and had to be bought out to survive.Former CEO Alan Joyce left his post early after a string of issues including problems with getting refunds, perceptions of poor customer service, high ticket prices and anRoy Morgan said the “significant turbulence” Qantas had faced this year had damaged the brand.
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