Once thought buried by digital cameras and mobile phones, film photography is enjoying a resurgence – driven by younger consumers.
The result may be blurry, the subject’s eyes may be closed and the flash is likely to be unforgiving – you will also need to have the picture developed. Despite all that, film photography is back.
Brady-Brown says film’s revival has been driven by younger consumers who may not have experienced film photography before and don’t always want the printed photograph. Model and “It girl” Kendall Jenner took her old school film camera to the Met Gala, while Shameless Media’s Zara McDonald likes to post her “Holidayz on film” photographs to Instagram.
“Kodak in New York are at full production, and they basically can’t meet demand,” Brady-Brown says. “They are probably ruing the fact they demolished a bunch of factories.”
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