‘Diana wanted five maternity coats’: David Sassoon on tailoring to royalty

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‘Diana wanted five maternity coats’: David Sassoon on tailoring to royalty
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The 91-year-old son of Iraqi Jews looks back on his rise as a dress designer for clients including nearly every female British royal

Dress designer David Sassoon talks with Diana, Princess of Wales at a Christie’s private viewing of a 1997 charity auction of dresses worn by the late princess.Dress designer David Sassoon talks with Diana, Princess of Wales at a Christie’s private viewing of a 1997 charity auction of dresses worn by the late princess.he first Buckingham Palace fitting fashion designer David Sassoon ever did was a bridesmaid dress for the eight-year-old Princess Anne.

It was at his graduate show at the Royal College of Art in 1958 that he met Belinda Bellville, who had founded the couture house Bellville et Cie, a society go-to known for its sophisticated designs, in Knightsbridge five years earlier. She was pregnant and looking for an assistant designer. “She offered me a temporary job, but I did manage to stay for 50 years and own the company,” Sassoon says.

Sassoon and Belville worked together for 25 years, and after the introduction of ready-to-wear in 1963, produced four collections a year. Sassoon took inspiration from his Middle Eastern heritage and introduced themed collections, often inspired by his travels.

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