Dick's Sporting Goods used dynamic ads and store sales optimization on Facebook to drive 100,000 incremental purchases and $10 million in sales.
Dick's Sporting Goods used Facebook to drive 100,000 additional purchases and $10 million in incremental sales during the holiday season in 2018.The brand used Facebook conversion lift studies to measure its holiday 2018 campaign, showing ads to a test and control group to understand the impact.— and they're starting to see better results.
With the dynamic ads, Dick's showed specific products to people who were most likely to be interested in them. For example, mothers were shown ads with gifts for children. In the final stage, the brand used dynamic ads, which essentially retargeted people with ads for products they had already seen. The retailer used Facebook conversion lift studies to gauge the ads' impact on people's propensity to shop at Dick's after seeing the ads.
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