Treedom is an Italian web platform that promotes the planting of trees and forests worldwide and allows users to follow their growth remotely.
As a result of the capital injection, Treedom will be able to further develop its digital platform, which enables users to follow the evolution and the growth of each plant that is geo-localized with a dedicated ID tag. The B Corp company will also inaugurate new planting projects across the globe and will open offices in Paris and Amsterdam.
Treedom has its headquarters in Florence and also operates outposts in Germany and London.-focused round table staged by Treedom, where he explained the reason behind his investment. “This idea of social business combined with absolute transparency is a winner, I think,” said the Formula 1 champion. “Treedom’s approach has convinced me from the beginning, because I also believe that local communities should be offered opportunities through sustainability.
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