.Dior some yellow tartan and Blackpink’s Jisoo added up to the top social media post during Paris Fashion Week, preliminary tallies from Launchmetrics show.
The most recent Paris Fashion Week ran from Feb. 28 to March 8 and saw a strong return to physical shows attended by plenty of big celebrities, including Rihanna, Zendaya and Kim Kardashian, with groupies also coagulating in front of shows to catch a glimpse of their favorite influencers and TikTok content creators.
Bella Hadid was the number-one influencer, amassing $7.5 million in media impact value for one personal post and 1,828 media mentions. Dior came out on top of the brand ranking, followed by Balenciaga, Chanel, Off-White and Louis Vuitton. A host of celebrities, designers and supermodels attended the Off-White show, a tribute to its late founder Virgil Abloh, who died last Nov. 28.
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