Dior, Supposed 'Feminist' Brand, Awards Johnny Depp the Biggest Men’s Fragrance Deal in History

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Dior, Supposed 'Feminist' Brand, Awards Johnny Depp the Biggest Men’s Fragrance Deal in History
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Dior's creative director recently spoke of the importance of dismantling the patriarchy in fashion and even rolled out “We Should All Be Feminists” T-shirts.

Dior has reportedly offered Depp a three-year deal valued at upwards of $20 million to represent its fragrances. T

hat’s nearly double the $12 million deal Dior has with Robert Pattinson to be a spokesperson for Dior Homme, and more than double that of the $7 million deal between Chanel and Brad Pitt to promote Chanel No. 5.Considering the extensive, disturbing allegations of rape and intimate partner violence against Depp by his ex-wife Amber Heard, the $20 million deal between Depp and Dior Sauvage stands in pretty sharp contrast with feminist posturing from other parts of the fashion house.

-shirts in 2016 and lighting up her runways with feminist language and buzzwords like “Patriarchy Kills Love,” “Women Raise the Uprising,” “We Are All Clitoridian Women,” and, ironically, even “Consent.” Just earlier this year, Chiuriabout dismantling the patriarchy and the “male gaze” in fashion, and the importance of “women supporting each other.

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