After the pandemic torpedoed Adrienne Cooper's plans to open a disco roller rink in Tennessee, she was stuck with 500 rental skates. So she had her skates redesigned into sleek, new colors and branded them 'Moon Boots.'
For Cooper, turning to roller skating was a no-brainer. Her grandmother once worked at a Chicago Skates factory, her aunts took her skating as a child, and her 11th birthday party was held at a roller rink. Since then, Cooper had dreamed of opening a rink of her own.
“I was working full time, and any ounce of spare time that I had, I spent trying to pursue my goal of opening an adult brick-and-mortar skating rink that served beverages and had a nightlife vibe,” she said. But after she poured her life savings into Moonlight Roller, the pandemic hit, and she said all she had left was “about 500 pairs of rental skates that we designed and nowhere to use them.”Almost two years later, Moonlight Roller is thriving. It raked in $4.5 million in gross revenue in the first year since the launch of the Moon Boot, and the company's on track to make roughly the same this year.
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