The sweep, which will run over the coming weeks, aims to identify deceptive marketing practices across the digital economy
, who had failed to disclose their affiliation with the product or company they were promoting.
The ACCC will review social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, and livestreaming service, Twitch. The sweep will target fashion, beauty and cosmetics, food and beverage, travel, health fitness and wellbeing, parenting, gaming and technology. “The ACCC will not hesitate to take action where we see consumers are at risk of being misled or deceived by a testimonial, and there is potential for significant harm,” Cass-Gottlieb said.
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