Disney bans Netflix Ads on ABC, Freeform, FX
eyebrow-raising spot for HBO’s “Game of Thrones” embedded into a commercial for Anheuser-Busch’s Bud Light
Disney declined to make executives available for comment and a Netflix spokesman said the company declined to comment. Tto narrow where Netflix advertising could appear across its portfolio. In months to come, more of the traditional media companies will launch bespoke streaming services. AT&T’s WarnerMedia is poised to unveil HBO Max, while Comcast’s NBCUniversal will launch a service called Peacock. These moves may make some of them think differently about running commercials for services alongside which they are jockeying for subscription money.TV advertising
Disney could also lose out on millions of “scatter” advertising dollars – ad money committed closer to the air date on which a commercial needs to run – at a time when its reliance on that money is growing. In recent talks with advertisers, Disney in some cases agreed to deals with lower rates than its competitors, according to media buyers and TV executives.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | Disney Bans Netflix Ads as Streaming’s Marketing Wars IntensifyIn a sign that the marketing wars over streaming-video are escalating, Disney isn’t accepting advertising from rival Netflix across its entertainment TV networks.
Read more »
Disney bans Netflix ads from all of its TV channels except ESPNDisney bans Netflix ads from all of its TV channels except ESPN.
Read more »
Walt Disney banning Netflix ads on its TV networks--WSJWalt Disney Co. is banning Netflix Inc. ads across its TV networks, according to a report in The Wall Street Journal, ahead of the launch of the...
Read more »
Netflix Show Ads Banned By Disney Across Its Entertainment NetworksDisney has imposed a ban on advertising for Netflix shows across its entertainment networks, including ABC, FX and Freeform, though ESPN will continue to accept the competitive spots. The move is a…
Read more »