Disney creates task force to explore AI and cut costs - sources
SAG-AFTRA actors and Writers Guild of America writers walk the picket line during their ongoing strike outside Walt Disney Studios in Burbank, California, U.S., July 31, 2023. REUTERS/Mario Anzuoni/File Photohas created a task force to study artificial intelligence and how it can be applied across the entertainment conglomerate, even as Hollywood writers and actors battle to limit the industry's exploitation of the technology.
This supporter sees AI as one tool to help control the soaring costs of movie and television production, which can swell to $300 million for a major film release like "Indiana Jones and the Dial of Destiny" or "The Little Mermaid." Such budgets require equally massive box office returns simply to break even. Cost savings would be realized over time, the person said.
Machine learning, the branch of AI that gives computers the ability to learn without being programmed, informs its vision systems, so it is able to recognize and navigate objects in its environment. Someday, Baby Groot will interact with guests, the former Imagineer said.to jobs. It is a central issue in contract negotiations with the Screen Actors Guild and the Writers Guild of America, both of which are on strike.
Three years later, the company announced a major research and development initiative with top technology universities around the world, funding labs at the Swiss Federal Institute of Technology in Zurich and Carnegie Mellon University in Pittsburgh, Pennsylvania. It closed the Pittsburgh lab in 2018.
This technology is used to augment digital effects, not replace human actors, according to a source familiar with the matter. Hao Li, CEO and co-founder of Pinscreen, a Los Angeles-based company that creates AI-driven virtual avatars, said he worked on multiple research papers with Disney's lab while studying in Zurich from 2006 to 2010.
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