Disney+ Hotstar reached the landmark 5 million subscriber total in Indonesia, which is emerging as one of the largest and most competitive streaming markets in Southeast Asia. The overall number of…
, which is emerging as one of the largest and most competitive streaming markets in Southeast Asia.
“Indonesia continues to be an arena for competition and scale for local, regional and global streamers, with growing pressure on incumbents to stand out in brand, content, marketing and bundling in order to impact time and wallet share. Vidio and Disney+ Hotstar were stand-outs in the first quarter, growing their share of premium video consumption to 28% and 15% respectively, up from 19% and 10% in the fourth quarter of 2021, to occupy the top two spots, ahead of WeTV,and Viu.
Netflix, Viu and WeTV’s consumption in Indonesia contracted in Q1, but MPA expects them to recover share in the second quarter, following Netflix’s integration with Telkomsel and IndiHome, the return of Viu’s K-dramas and local originals slate and WeTV’s renewed local content pipeline.launched in Indonesia in September 2020 with branding borrowed from Disney’s India operationsNetflix leads premium video consumption share in the rest of SEA, with content breadth across premium U.S.
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