Disney's Bob Iger, Who Also Backed Out of Buying Twitter, Says Lots of Users Were Bots
, Iger went into detail on why he decided to back out of the potential acquisition in 2016. Many points he touched on were not new. At that time, Disney was looking for a distribution platform to get into streaming,on Twitter did not mesh well with the entertainment company’s squeaky-clean brand, and acquiring it seemed like more trouble than it was worth.
Iger dropped a new nugget of information he hadn’t spoken about before, one that quickly caught the attention of the richest man in the world: bots.“Interestingly enough, because I read the news these days, we did look very carefully at all of the Twitter users—I guess they’re called users?—and we at that point estimated with some of Twitter’s help that a substantial portion, not a majority, were not real,” Iger. “I don’t remember the number, but we discounted the value heavily.
Gizmodo reached out to Musk’s lawyers about Iger’s comments but did not receive a response by the time of publication.
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