Disney is marking the two-year anniversary of Disney+ with a blitz of programming and promotions, including film premieres on the streaming service and perks at its theme parks, hoping to turn the tide on a slowdown in new subscribers
The company is trying to woo subscribers with perks at its theme parks and by premiering recent hit films like “Shang-Chi and the Legend of the Ten Rings” on Disney+ to mark the streaming service’s anniversary, which comes days after Disney’s fourth-quarter earnings showedThat was below previous quarters and Wall Street expectations, putting Disney’s streaming division on the defensive for the first time since its launch.
Disney is promoting its content and touting its expansion into new foreign markets to help reverse the slowdown, even as the company still has to wait months for some of its most-anticipated new shows to premiere.A personal, guided tour to the best scoops and stories every day in The Wall Street Journal.
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