The Walt Disney Company said it notched more commitments from advertisers in TV’s annual “upfront” market than last year, citing Madison Avenue’s interest in both sports and streaming content, echoing a sentiment heard from other TV giants as well.
, and executives believe they were able to top those figures this year by a narrow amount.
The company said it secured “double-digit increases in sports volume and pricing for the second year in a row that reflect the strength of our rights portfolio, and increased women’s sports offering.” Of total dollars committed, Disney said 40% were earmarked for streaming and digital media, including Disney+, ESPN+ and Hulu. The company drew notice this year for announcing that it, which has heretofore been ad free.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Disney+ Ad Tier, Live Sports Help Drive Disney’s $9B UpfrontThe company says it received $9 billion in advertising commitments.
Read more »
Korean Streamer TVING to Acquire Rival Seezn to Better Compete With Netflix, Disney+The deal will create a more powerful Korean service, controlled by CJ ENM, to battle with global giants for talent and subscribers.
Read more »
Disney+ Hotstar To Produce Series With Indian Star KajolDisney+ Hotstar is bringing Hindi cinema star Kajol into the streaming series world. In a new video released at 12pm local Indian time today, the star was revealed to be fronting a scripted series …
Read more »
How Don Bluth went from a Utah farm kid to animating for Disney and SpielbergDon Bluth, the animator behind movies like “The Land Before Time” and “The Secret of Nimh,” tells his story in a new memoir.
Read more »
Disney+ Schedule Additions: New TV & Movies Arriving July 18-24The third run of High School Musical: The Musical: The Series is hitting Disney+ later this week, in addition to an exciting documentary.
Read more »
Disney to raise ESPN+ price to $9.99 per month in AugustESPN+, which has 22.3 million paid subscribers, currently charges $6.99 per month, or $69.99 per year, for its standalone service.
Read more »