Disney is entering the Australian sports streaming market by adding ESPN to its Disney+ platform at no extra cost. This move aims to capitalize on the popularity of major US sports leagues and compete with Foxtel's Kayo service. Disney+ plans to introduce ESPN in the coming months, offering live coverage of American leagues like NBA, NFL, NHL, MLB, college sports, and UFC.
Media giant Disney is entering the sports streaming market in Australia, moving its existing coverage of the top American sports leagues, including the NBA and NFL, to its streaming service Disney+.
By adding the infrastructure and capability to stream sporting events live on its app, ESPN is positioned to actively take part in future sports rights negotiations, a source familiar with the plans but not authorised to speak publicly told this masthead.While there is no set date for the introduction of ESPN to Disney+, a spokesperson said it will be in the “coming months”.
Disney+ has an estimated 3.1 million paying subscribers in Australia, per research firm Telsyte, around double that of. Amazon Prime Video, which is so far the biggest entrant into live sports, has around 4.8 million, while Netflix, which has begun moving into event-based live sports broadcasting has approximately 6.2 million subscribers in Australia.
Media Sports DISNEY+ ESPN STREAMING FOXTEL KAYO SPORTS RIGHTS AUSTRALIA
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