Shifting Disneyland’s attendance mix from annual passholders to daily visitors who spend more on food, souvenirs and upgrades has helped manage capacity without hurting profits.
Disney’s domestic theme parks reduced capacity during select peak holiday periods by approximately 20% versus pre-pandemic levels to “prioritize the guest experience,” according to McCarthy.
Shifting the attendance mix at Disney’s domestic theme parks from annual passholders to daily visitors who spend more on food, souvenirs and upgrades has helped manage crowds without hurting profits. Disneyland and Disney World saw increased attendance and strong growth in visitor spending during the recent quarter, according to McCarthy.SEE ALSO:Since the post-pandemic reopening of the parks, Disneyland and Disney World have been managing attendance by using tiered ticket pricing as well as advanced reservations for daily visitors and annual passholders.
“We’re going to manage capacity very, very carefully,” Iger said on the call. “Some of that, by the way, has enabled us to essentially shift the mix from annual passholders to people who may come just once in a lifetime. They tend to be good customers of ours because of their per capita spending when they’re there. That’s really helpful. Some of the things that we put in place to manage annual passholders was done to help us manage capacity without doing too much damage to the bottom line.
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