The article discusses the challenges of promoting tennis events without star players like Federer and Nadal. It highlights the fact that the tennis season has started earlier than usual, potentially leading to less public interest. However, the article focuses on the exciting doubles match between Novak Djokovic and Nick Kyrgios at the Brisbane International, emphasizing their unique history and the anticipation surrounding Kyrgios' return to the sport after a career-threatening injury.
Before the United Cup began, tournament director Stephen Farrow admitted it was a challenge to promote the event. 'It's true to say that from a promotional standpoint, it's very easy if you've got Roger Federer or Rafa Nadal turning up,' Farrow told Reuters this month. 'With those guys moving on, it does make it a bit more difficult to promote and tell the story of the athletes playing the event.' Sport needs its stars. Its entertainers. Its box office drawcards.
It doesn't help tennis that the nation's sporting attention has been captured by a captivating Boxing Day Test that's breaking attendance records left, right and centre. Neither does it help that the tennis season has started earlier than ever — French author and journalist Bastien Fachan noted the gap between the last point of the NextGen ATP finals in Jeddah and the first of the United Cup was just four days, 7 hours, 31 minutes. Perhaps it's natural for people to only take a glancing interest in the pre-Australian Open fare on offer.Novak Djokovic and Nick Kyrgios are the undoubted headline acts at the Brisbane International, and on Monday night they are going to take to the court. Together. Playing doubles.Alexander Erler and Andreas Mies stand on the other side of the net, but in truth, the opposition doesn't matter.This was an idea that germinated at Wimbledon and has come to fruition in Brisbane as Kyrgios makes his long-awaited return to the sport following career-threatening injury. 'We practised several times as he was doing commentating, and we kind of joked around,' Djokovic said in Brisbane on Sunday.'I didn't expect it to be so early, already. It's going to be his first tournament back after a while, but it's great.'We have had quite an interesting history of relationship, him and I,' Djokovic said with a smile. 'From not that great at all to getting along really well, so it should be fun for us on the court and for everyone watchin
TENNIS NOVAK DJOKOVIC NICK KYRGIOS DOUBLES MATCH BRISBANE INTERNATIONAL
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