The DNC joined TikTok this month, hoping to engage more with younger voters and test the benefits for future compaigns. It's already become Democrats' highest-performing social platform.
The now-widespread app has become so important in Democratic politics,specifically for TikTok influencers on March 11 to teach them how to share accurate information about Russia's invasion of Ukraine.
Democrats plan to use footage of President Biden and Vice President Kamala Harris in their videos, as well as other Democratic figures, to share more about what their party is accomplishing in Washington, Axios is told.of the president discussing infrastructure and taking a shot at Republicans who voted against it but are taking credit for its benefits in their districts and states.
DNC staffers told Axios they'll use their lessons to influence the TikTok strategies of Democratic campaign beyond the midterms.
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