To make the craft beer industry more sustainable, breweries are enlisting the help of their fans.
Colorado is famous for its role in making canned beer popular, thanks to Oskar Blues. But most craft brewers don't get their labels painted on the side because it requires bulk orders that are too costly.
Instead, smaller brewers have turned to ordering blank aluminum cans and labeling machines that allow a variety of stickers or shrink-wrapped plastic to match their ever-changing beer production.Many local beer cans feature beautiful art on their cans. A friend even framed some labels from mountain-centric Outer Range Brewing to decorate her ski house.
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