The hottest new trend in fashion is working in tech
Illustration: Kelsey Dake Taped to the side of Aya Kanai’s standing desk in her Brooklyn apartment is a list of acronyms. She received it last September after she had left her role as the editor-in-chief of Marie Claire to become the head of content and creator partnerships at Pinterest.
“Once upon a time, editors-in-chief of glossy magazines would only vacate their posts if they were fired, died, or retired,” wrote Chantal Fernandez in The Business of Fashion in a piece about the magazine-to-tech “brain drain.” “But today, editors often see their spot at the top of the masthead as just another stepping stone.” What awaits them in the world of FAANG and IPOs isn’t just a fatter paycheck.
In 2018, Derek Blasberg, a former editor at Harper’s Bazaar and Vanity Fair’s “Our Man on the Street” who was once described by this magazine as the “Truman Capote of Instagram,” was hired by YouTube to bring his pals like Naomi Campbell to the platform. Clearly, Chen’s industry connections had proved useful at Instagram, and its competitors were looking for hires with similarly stacked Rolodexes. After Blasberg got the job, he said, Chen emailed him and they went out for lunch.
Other former fashion people, like Kanai, work closely with product managers, coordinating with engineers and programmers to figure out how to design the features that influencers and creators want. At Pinterest, she has worked on tools that allow users to narrow their search by skin tone and hair texture.
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