The Justice Department is poised to sue Alphabet Inc’s Google as soon as Tuesday regarding its dominance over the digital advertising market.
The lawsuit would be the second federal antitrust complaint filed against Google, alleging violations of antitrust law in how the tech giant acquires or maintains its dominance. The Justice Department lawsuit filed against Google in 2020 focuses on its monopoly in search and is scheduled to go to trial in September.declined to commentThe lawsuit is expected to take an aim at Google’s advertising business, which is responsible for some 80% of its revenue.
Advertisers and website publishers have complained that Google has not been transparent about where ad dollars go, specifically how much goes to publishers and how much to Google. The tech giant made a series of purchases, including DoubleClick in 2008 and AdMob in 2009, to help make it a dominant player
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