She went from slinging clothes on Ebay as a teen to growing one of the most popular online destinations for millennial and Gen-Z shoppers.
Author:Julia MarzovillaPublish date:Oct 17, 2019Shaudi Lynn never really wanted to be a designer. As a creative kid, Lynn knew she wanted to do something in the arts, but wasn't sure what exactly. It took a chance encounter with her then-future husband Bobby Fahari at a rave in Los Angeles, where she was DJing under the name "Shoddy" Lynn, for the idea behind Dolls Kill to be born.
Her "do whatever you want" approach has garnered collaborations with the likes of '90s super-brand Delia's and, most-recently, Dr. Martens. The latter collection — which officially launches Oct. 19 — features the classic punk boot with the highest platform that the footwear brand has ever created. At the time of our conversation, on the evening of the collaboration's launch party at New York City's The Dance, Lynn is dressed to impress in her very own pair.
Much of Dolls Kill's ability to as hold onto its fan base owes to its savvy use of social media. At the time of its launch, the brand eschewed print and television ads for Instagram and Facebook marketing, and many of the models featured on the site have been plucked off of Instagram. Lynn prides herself on knowing exactly what her customers are thinking and feeling in order to keep them happy and engaged. With 2.
"We want to work with people who wear the brand, are into the brand, love the brand, love the clothes," Lynn says of who makes the final cut. While Dolls Kill does gift product, Lynn and her team don't tell the recipients how to specifically create their content. They also throw events — like a Coachella kick-off party in 2018 — to spread awareness in a more fun, playful way.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Nicola Sturgeon's election demands could backfire and kill off her hopes of Scottish independenceThe SNP's demand for a snap election could backfire, and other things we learned at the SNP's annual conference in Aberdeen.
Read more »
6 Bombshells From Ronan Farrow's Catch and Kill BookInvestigative journalist explores Harvey Weinstein, Matt Lauer and more controversial figures in his new work
Read more »
Ronan Farrow Proposed to His Fiancé in a Draft of Catch and KillHe used a copy of Catch and Kill to pop the question to his partner, Pod Save America host Jon Lovett.
Read more »
Hundreds Of Birds Kill Themselves Crashing Into NASCAR Hall of FameHundreds of birds launched themselves into the side of the NASCAR Hall of Fame.
Read more »