It is time for this Natural Confectionery Company ad to get out of the commercial canon. Give me the working-class Lube Mobile kid every day of the week. |REVIEW of 'Don’t Chop The Dinosaur, Daddy!'
For Australians in my age bracket – let’s say between 25 and 40 – the commercials that we grew up with are seared into our collective memory.
But among these undeniable classics, it seems a pretender has managed to sneak into the conversation: The Natural Confectionery Company’s “Don’t Chop The Dinosaur, Daddy!” No one is arguing that The Natural Confectionery Company lollies aren’t great , or that the little girl isn’t cute , but the ad is at best, ordinary, at worst, lazy.
Meanwhile, “Don’t Chop The Dinosaur, Daddy!” is full of mixed messages. The dinosaur can’t be chopped, but the snake is fair game. It’s also worth noting that the ad ends with the daughter instructing her father to “Chop it!” at least that what weCut through: For reasons unknown, “Don’t Chop The Dinosaur, Daddy” is a popular commercial.online dedicated to trying to decipher what she means: Chop it? Drop it? Stop it? Confusion and speculation are not the hallmarks of a successful ad.
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