As the environmental benefits of casks become more important to new consumers, the quality of their contents is on the rise
‘There are good reasons why Australians love goon, and there are strong reasons for the love to grow.’‘There are good reasons why Australians love goon, and there are strong reasons for the love to grow.’Boxedis one of Australia’s most extraordinary contributions to the wine industry, also known as cardboardeaux, bag-in-box or, more commonly, goon .
As the environmental benefits of wine in a box have become more important to new consumers, the quality of its contents has also improved. Jilly Wine Company’s Chateau Cardboard Red, at $71 for three litres, is a long way from the one-gallon packs of table white, table red, port, sweet sherry and muscat launched in 1965.Portability
While the plastic – the bag and spigot – can present problems with disposal, the ratio of raw material to the volume of content, manufacturing process, lightweight packaging and transport make it a better choice on environmental grounds, which is why goon is becoming a more popular and global choice.Market research showed cask wine sales jumped by 21% in the four weeks to April 2020, explained by a combination of people being housebound and concerned about money.
The average wine consumer associates boxed wine with cheap wine, a stereotype worth dismissing. It’s time our secret love was not so secret any more.Australians may become more honest about their love of goon now that it is growing in popularity elsewhere. Boxed wine accounts for about 50% of the wine consumed in Australia, Norway and Sweden. The French have been boxing bordeaux since 1997, and 44% of the wine sold in French supermarkets comes in a box.
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