Women drive the vast majority of spending decisions in the US, writes Natalie Taylor — and yet many salespeople don't know how to connect with them.
Natalie Taylor has 15 years of comprehensive financial planning experience and has spent six years working with fintech startups. She notes that women are behind the vast majority of spending decisions in the US, so it's key for salespeople to know how to sell them. However, all too often there can be a disconnect when a male salesperson tries to sell to a woman.
Natalie Taylor has 15 years of comprehensive financial planning experience and has spent six years working with fintech startups. She notes that women are behind the vast majority of spending decisions in the US, so it's key for salespeople to know how to sell them. However, all too often there can be a disconnect when a male salesperson tries to sell to a woman.
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