Don't vote? Less than 14 months before Election Day, the Trump campaign is banking his reelection hopes on identifying and bringing to the polls hundreds of thousands of supporters in closely contested states who didn't vote in 2016.
Ashley Arentz, 28, of Jacksonville, N.C., waits in line with friend Jonathan Ritter to enter a rally that President Donald Trump staged for Republican congressional candidate Dan Bishop in Fayetteville, N.C., Monday, Sept. 9, 2019. Arentz, a Marine, said she signed up to vote at the rally. Trump’s campaign is on the hunt for political unicorns: Trump’s team is searching for people in battleground states who support the president but didn’t vote in 2016.
Tens of millions of Americans choose not to vote in federal races every two years. The president’s campaign is determined to turn out the Trump supporters among them. It views them as an untapped stash of Republican support that can help him overcome stubbornly low poll numbers and his difficulties in winning over voters in the shrinking political center.
At a February rally in El Paso, Texas, the Trump campaign says, two-thirds of registrants had voted in two or fewer of the previous four federal elections. Before a June rally in Orlando, a geo-targeted digital campaign by a Trump super PAC directed about 3,000 people to the state’s voter registration website.
In Michigan, which Trump carried by 11,000 votes, there is opportunity in places such as the GOP stronghold of Ottawa County west of Grand Rapids. As many as 50,000 eligible voters didn’t cast ballots in 2016, according to an Associated Press analysis of voter data, and Trump won the county by a 2-to-1 margin.
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