After off-screen drama threatened to consume Olivia Wilde's 'Don't Worry Darling,' the film opened No. 1 at the box office, according to studio estimates Sunday.
, and ticket buyers fell off on Saturday after more promising results on Thursday and Friday. The audience was 66% female.
Jeff Goldstein, distribution chief for Warner Bros., estimates that"the background noise had a neutral impact." The studio, he says, was"pleased with these results given our modest production budget." The audience scores and tapering-off ticket sales suggest"Don't Worry Darling" may struggle to hold well in the coming weeks. But its good-enough debut means that Wilde's film didn't turn into the complete fiasco that some pegged it to be.
Ultimately, bad publicity was good publicity for Wilde's follow-up to her directorial debut, the 2019 teen comedy"Booksmart," says Paul Dergarabedian, senior media analyst for data firm Comscore. "The latest from Olivia Wilde benefited from the heightened awareness and mainstream press coverage that made 'Don't Worry Darling' the virtual water-cooler film of the moment and raised its FOMO factor to even greater heights, and this paid big dividends at the box office," says Dergarabedian.
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