As Donald Trump returns to Iowa on Monday, he and his team are aiming for a more disciplined approach to his latest presidential campaign.
Former President Donald Trump speaks at the Conservative Political Action Conference, CPAC 2023, March 4, 2023, at National Harbor in Oxon Hill, Md.
“None of that data was used. None of it was entered,” said Alex Latcham, the former political director for the Iowa Republican Party and now Trump’s early-voting state director. “And those people weren’t encouraged or mobilized to caucus.”Chuck Laudner, who was Trump’s Iowa state director in 2016, didn’t respond to requests for comment. But by ignoring the cards, Trump’s team essentially left a pile of uncashed checks out in the open, leaving him vulnerable to better-organized GOP rivals.
His team is using information from those events to compile an exhaustive list of supporters to engage. The list now includes the data from the 2016 campaign that sat gathering dust. Early polls show Trump remains widely popular among Iowa Republicans, though views of the former president have slipped somewhat since he left the White House. Now, 80% say they have a favorable rating of Trump, down slightly from 91% in September 2021, according to a Des Moines Register/Mediacom The poll found DeSantis also gets a rosy review from Iowa Republicans, with 74% saying they have a favorable rating.
And even the most sophisticated data and digital operation may not be enough to satisfy some Iowans, who are accustomed to having intimate conversations with those seeking the White House. Iowa GOP activists say Trump would do well to hold smaller events, including with influential local Republican leaders.
In 2016, Trump hired Laudner, the former Iowa Republican Party executive director who helped former Pennsylvania Sen. Rick Santorum squeak out a win in the 2012 Republican caucuses. But Trump’s national team was led by a small band of aides with far less experience than the talent scooped up by prospects expected early in the campaign to be strong contenders, such as former Florida Gov. Jeb Bush and Wisconsin Gov. Scott Walker.
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