Double Bay, an affluent suburb in Sydney, has been revealed as the city's top champagne consumer, purchasing more bubbly than any other area in New South Wales. The discovery comes from Endeavour Group, which analyzed online orders and sales data from its stores, including Dan Murphy's. Double Bay's reputation for luxury and high living is well-established, with a median house price of $7.7 million and an abundance of high-income earners. The suburb boasts a diverse range of residents, from yoga enthusiasts to discerning wine connoisseurs, all contributing to its thriving champagne culture.
Winston Churchill is estimated to have downed 42,000 bottles of champagne in his lifetime. While the former British prime minister might be long dead, his spirit is very much alive in the good people of Double Bay , who purchased more champagne last year than any other suburb in NSW.
Much more has been written about the village of Double Bay, from its heyday in the 1980s, to the vacant shopfronts of the following decades, before undergoing a kind of renaissance of the past few years centred around theBut it is more eclectic than most people think, according to the co-owner of bibo wine bar Jonathan Mallet who opened his business 2016– ranging from those who want to order vintage champagne to student night at the Sheaf.
When it came to champagne, his non-vintage Taittinger was his bestseller last year, but he also sold a lot of a 2014 Louis Roederer.“We have quite a strong female dominant crowd as well, who do enjoy champagne I think more than men.” Locals in Double Bay say more women are inclined to throw back a glass of champagne, but industry data says more men are enjoying sparkling wine.
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