The Sydney-based start-up, which now counts US investor Accel as a backer, has taken advantage of a generous lending environment to stock up on money.
“I think it is a bubble at the moment,” Mr Humphrey said of the fund-raising environment.Accel led Dovetail’s Series A round, followed by existing investors Blackbird and Felicis Ventures, with Slack founder Stewart Butterfield also tipping in funding.
Dovetail’s product gives businesses an insight into what their customers think. Employees can upload videos, transcribe them, tag them and write and share reports. Collating and understanding customer feedback has emerged as a central theme for businesses undergoing digital transformations.But Mr Humphrey has his eye on building a much more data-rich “internal wiki”, from what support staff are learning about tools such as Zendesk, ServiceNow or Atlassian’s JIRA product, as well as reviews from Apple’s App Store or Google’s Play Store.
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