Iman Abuzeid launched nurse-hiring startup Incredible Health in 2017 as a way to help healthcare workers find permanent positions. Five years later, she has guided her company to a $1.65 billion valuation, becoming one of the few Black female founders at the helm of a unicorn company.
"What I always tell people who look like me is you really need to compartmentalize the bias in the system and focus on winning the day," says Incredible Health cofounder and CEO Iman Abuzeid."You just have to be crazy, assertive, and just keep driving towards your vision and your mission.
It's probably not a good idea to overlook female CEOs or Black CEOs. Because they're driving an enormous amount of value in business.less than a year after Forbes named Incredible Health to its 2021 Next Billion-Dollar Startups list “If we definitively want to be the market leaders in healthcare labor, we do need to expand,” Abuzeid toldThat's what some of this funding is about. We do need to continue to scale from 25 states to the rest of the country, [and] we need to add more roles beyond nursing. Because doctors and physical therapists and pharmacists can benefit from this.”
Unlike temporary staffing marketplaces , Incredible Health focuses on filling permanent positions. Abuzeid says the efficiency her platform adds to the hiring process creates a win-win for all parties: health system executives save $2 million per hospital per year that would otherwise be spent on temporary workers and HR costs, while nurse salaries get boosted by an average of 17%.
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