Dunkin’ is getting into the taco business with the launch of its first-ever breakfast tacos.
Why it matters:
Breakfast is big business for fast-food and quick-service restaurants with brands including McDonald's, Wendy’s, Starbucks and Taco Bell seeing growth in morning sales as more people return to pre-pandemic routines.The NPD GroupVisits increased 13% year-over-year in January and are up 3% compared to three years ago, per NPD data.Dunkin' announced the nationwide launch of its first-ever breakfast tacos this week — and they are available to order all day.
The tacos — served with and without bacon — are a temporary addition and expected to be on the menu for spring and summer, the company told Axios. The tacos include a flour tortilla, scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn and lime crema with the choice of adding crumbled bacon.
Prices can vary by location, but the tacos cost $2.59 without bacon and $2.99 with bacon, Dunkin’ said.Dunkin’ has offered an item similar to tacos — its Wake-Up Wraps — for years. The wraps were first introduced in 2009.
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